Adrian Ilie - Founder & Creative Director
Driven by the philosophy of no-makeup makeup, Adrian Ilie is the founder and creative mind behind Rochée — a brand shaped by a deep appreciation for refined beauty, balance, and authenticity.
Inspired by l’art de la beauté, his vision celebrates subtle elegance and modern luxury, creating products that enhance rather than transform — beauty that feels natural, effortless, and intimate.
Rochée is an expression of beauty revealed, not created.
Made to feel like you.
